GET TO KNOW ME

I'm Azad Yakatally — a brand and communications leader based in the NYC metro area.

Over 13 years I've built brand, social, and communications programs at some of the fastest-growing companies in tech — including Spring Health, Klaviyo, Attentive, and Consumer Reports. I've ghostwritten for CEOs, Presidents, CPOs, and CROs. I've managed PR agencies, directed media strategy at major industry events, and owned brand narratives through IPOs, acquisitions, and organizational transformation.

My work sits at the intersection of brand strategy, executive communications, and social — building the systems and stories that make organizations show up consistently, credibly, and with genuine impact.

I've spoken on the mainstage at Social Fresh four times, presented at Ragan Communications and PRSA, and serve on Social Fresh's advisory board.

Outside of work, I'm a father, husband, sneakerhead, and coffee maximalist.