DATA + CREATIVITY = SUCCESS

All the data in the world can't make up for great content. I take pride in my work as a content creator and bring passion, creativity, and strategy to everything I produce. Below is a selection of my favorite content pieces, as well as links to articles, reports, and whitepapers where I've been quoted or featured.

ATTENTIVE'S 90'S HOLIDAY CAMPAIGN

To kick off the 2022 Holiday season, Attentive wanted to take it back to the '90s. Their "Holiday Marketing Reboot" included this 90s-inspired infomercial, written, storyboarded, and directed by me, and was the brand's top-performing piece of original video content.

WEILL CORNELL'S DEBT FREE ANNOUNCEMENT

When Weill Cornell Medicine was ready to publicly announce debt-free med school, they wanted to ensure the announcement was true to their identity as New York City's medical school.

This short animation tells the impact debt-free med school has on the future WCM med students and was used on national news outlets when this story was picked up.

The animation was written, storyboarded, and edited by me.

ATTENTIVE UNIVERSITY

Want to become the market leader in an emerging space? Establish your brand as the go-to source on all things.

Attentive University is the first-ever SMS learning channel on YouTube. Establishing Attentive as the leader in SMS marketing for any marketer looking to learn more about the relatively new marketing channel.

The concept for Attentive University as well as the first 8 installments was ideated, written, storyboarded, and co-directed by me.

A PHOTOJOURNALISTIC APPROACH TO INSTAGRAM

Content strategy resulted in 40% increase in Instagram followers

In an effort to humanize Weill Cornell Medicine, I transformed their Instagram account into a digital magazine, telling the stories of WCM's most heroic patients and physicians who helped them along the way through photography, videography, and storytelling.